Research On The Content Of The WeChat Public Account Of The Mongolian Party Newspaper

With the widespread use of WeChat official accounts,the Mongolian party newspaper also sets up its own WeChat official accounts.Therefore,this phenomenon has become an important content of the integration of the new media and the traditional media.The research subject of the paper is ten Mongolian party newspapers' WeChat official accounts.They are:Inner Mongolia Daily(Mongolian version),Hulun Buir Daily(Mongolian version),Xing'an League Daily(Mongolian version),Tongliao Daily(Mongolian version),Chifeng Daily(Mongolian version),Xilin Gol Daily(Mongolian version),Ulanqab Daily(Mongolian version),Ordos Daily(Mongolian version),Bayan Nur Daily(Mongolian version),Alxa League Daily(Mongolian version).The article analyzes the party newspaper's WeChat official accounts in six aspects:the spread function of content,release frequency,the content theme,content analysis,the reflection of form and value orientation.The author makes evaluation first and then put forward the existing problems and improvement strategies.The essay consists of three parts:introduction,main content and conclusion.The introduction part elaborates the reason and meaning of the selected topic,research status and methods.The main content is composed of three chapters.The first chapter introduces the development status of the party newspaper's WeChat official accounts.The second chapter analyzes the content spread status of the party newspaper's WeChat official accounts.The chapter three make an evaluation on the party newspaper's WeChat official accounts.The conclusion part draw a conclusion to the whole content of the paper.