The Study Of The Spread Of The Image Of Henan In The Hometown Of The Yellow Emperor

Regional image is the embodiment of comprehensive development area of multiple factors,which reflects the regional political,economic,cultural change and development in different areas,can also be influenced by the objective conditions and the cultural core itself.In the social development of the regional image in the region,self-confidence and pride is not only related to internal population under the action of different forms of communication,but also related to the recognition and evaluation of the external personnel.Good region image has a huge role in promoting the overall development of the region.Compared to other parts of the country,He'nan in the task of image communication process more difficult,because Halo threw a long history and splendid culture,He'nan earlier because of poverty,backwardness and bad image,in the long term by the other distorted presentation,outside the overall image for the people of He'nan,the existence of misreading.Therefore,the image of He'nan to go out of the way is established to change on subjective cognition of social groups distorted.Of course,in recent years in He'nan promotion and dissemination of its own image also make great effort.The cultural symbol of regional spirit,showing the regional image.He'nan is a big province of cultural resources,the use of the image transmission of natural and ultimately cultural symbols.Among them,the ceremony in memory of yellow emperor as ancestor of Chinese nation in his hometown Xinzheng,from the 1992 "Chinese Cultural Tourism Festival”,in 2006 to worship shrine,in 2008 to the intangible culture heritage,from municipal activities to provincial activities to the State Council free trial.Moreover,shrine worship audience level both from the elites in various fields,there are overseas Chinese and overseas Chinese,comparing with other He'nan cultural activities influence more widely.This is the significance of cultural communication:the dissemination of worship shrine traditional culture,enhance national cohesion,enhance regional image,enhance regional competitiveness.Based on the communication and semiotics as a theoretical basis,the hometown of yellow emperor worship ceremony and the image of He'nan as the research object.First of all,understanding the image of He'nan on the basis of previous studies of the cultural construction efforts lack,as one of the He'nan ceremony spread the image of the symbol,also face their own Memorial spread,the supremacy of the interests of problems.Secondly,in this paper a simple study of the research object shrine worship connotation and positioning to establish the image of He'nan,ceremony as the platformand to spread the image of He'nan,the interaction between the two,certainly for the dissemination of the image of He'nan ceremony significance.Then,this article from the main transmission,worship shrine can better reflect the characteristics of He'nan,but also more cultural value.