Study On The Current Situation And Strategy Of Cultural Communication Of "Hometown Of Yangjiajiang" In Shenmu City

Since the 18 th National Congress of the Communist Party of China,cultural confidence has been emphasized many times,and it is clearly pointed out that cultural confidence is a more basic,deeper and more lasting force.To develop the cultural tourism industry well is a measure for us to maintain the root of advanced culture,inherit the soul of excellent culture,and enhance cultural confidence.Yangjiagjiang culture is one of the symbolic spirits in Chinese culture.In the long river of Chinese history,surging for thousands of years,a steady stream of vitality.Shenmu city is the hometown of Yang Ye,is the hometown of The Yang family,which is the Yang family culture throughout the country will not spread,more responsibility will be Yang family culture inheritance and carry forward.This paper uses the relevant knowledge and theory of communication to sort out the process of the communication of Shenmu Yang's culture,and first sort out the context of the communication of Yang's culture from the rise to the present,so as to have an overall understanding.Through field investigation,in-depth local,non-structured interview method and questionnaire survey to obtain relevant data and information,from the communicator,communication content,communication channels,communication audience and communication effect of these five aspects to analyze the communication status of Shenmu Yang Jiajiang general culture.At the same time,based on the problems existing in the practice process of shenmu Yang family cultural communication,put forward the corresponding countermeasures.The research holds that the shenmu Yang Jiajiang culture should make full use of new media to construct diversified communication channels;Communicators should increase the training of professional talents and their comprehensive strength;In the choice of content and audience to stratified positioning,targeted according to the positioning of the population to develop communication content and methods;In the way of communication,many communication channels forward,the content is boring,single form,lack of attraction;To build the brand of The hometown of Shenmu Yang family,in order to improve the breadth and depth of communication;There are various forms of communication,but the intensity of communication is insufficient and the quality of propaganda content needs to be improved.Only let more people understand the culture of Yang Jiajiang,understand that shenmu is the hometown of Yang Jiajiang,in order to establish the cultural brand of Yang Jiajiang hometown.