Investigation And Study On The Regional Image "the Hometown Of Ginseng" Of Fusong County In Jilin Province From The Prospective Of Communication

"Body, phase, use" is a way of thinking and methodology with a traditional Chinese characteristic,the master of traditional Chinese,Mr.Nan Huaijin has pointed out that "it is the three principle of everything "in his book of’Interpretation of the Analects".RIS is the English abbreviations of "Regional Image System",the RIS cares for the image of the area through the regional mind, behavior, and visual identity.This paper will make the image of Fusong further subdivided into real image, the image in transmission and cognitive image,and using the method of literature research, interview method, field survey research methods to analysis the entity image, the image in transmission of "The Hometown of Ginseng"of Fu Song.This is the inspection from the level of "body" and "phase".And then inspecting in communication horizon, examining the existing "The Hometown of Ginseng"of Fusong’s regional image under the different ways of transmission channels, this is the level of "use"After collecting a vast amount of literature, taking photos and interviewing the Vice President of "Fusong Ginseng Culture Research Association"Wang Bofan on field survey,this paper argues that, because of Fusong county of Jilin province has a lot of natural resources on the Geopolitical Identify and a long history in Humanistic Identity,make its overall image positioning in "The Hometown of Ginseng" has the rationality of the inner and indicator of the outer.Specifically,Fusong’s regional image of’The Hometown of Ginseng"is mainly reflected in three aspects,first, the concept of regional image identity’s MI,including the development of the concept in the guide of its "ginseng culture",the area mission of Changbai mountain tourism service pivot city, the code of conduct of "Fang Shan"customs integrated into the people of Fusong.Second,the concept of regional image identity’s VI,including its public behavior from "grew rich from participation" to "in practice according to ginseng",the industrial behavior from "backer to eat" to "sustainable development" and the government behavior from the "unconscious" to "consciously" behavior.Third, the concept of regional image identity’s Ⅵ,including the natural landscape and human landscape recognition, etc.Inspecing the present situation of Fusong’s regional of image’The Hometown of Ginseng" in the Communication vision,can be found that,even though existing, contain the legends, stories, proverbs and poetry form of interpersonal communication; Upward intangible cultural heritages and downward "ginseng" game in organization spread; Publications, news, museum, documentary and entertainment shows on television in form of mass communication, and other forms of communication go hand in hand, but at the same time,there are some weak existing,such as the leak of using new media group spread ways,effect of mass communication is not obvious.This study combines Mr Wang’s interview records, enriching the viewpoints of the government staff in this paper, especially in the last chapter,when talk about the reflection and exploration of Fusong’s regional image,MR.Wang has given some wonderful views and opinions which can provide guiding opinions on how to understand the"get fusion together" and the "to make prosperity together".