Ceremony Communication And City External Image Building

Ceremony spread originates from the basic needs from the earliest time of humansociety and is the way of the survival of human being. It exits every time andeverywhere beside us and has the multilevel and commonplace characteristics byitself.The movement of ceremony spread will give rise to illusion to some people dueto the structure and limitation of knowledge. The progress of theunknown-recognition-accept is the cycle of the installation and spread of ceremonyand this progress is built in the cycle of spread-accept-feedback-spread.Through study of the concept of ceremony spread of domestic and foreignscholar, the author gave the new definition of ceremony spread. Based on the theoryof Cary and other researchers, the author analyzed the ceremony spread and studiedthe application of the ceremony spread. Through the way of sociology and psychology,she also analyzed the artistic form and the result of the opening ceremony and theactivity of important game of the Beijing Olympic Game. On the background of newmedia, the author the advantages and shortcomings of the ceremony spread andgeneralized the ways and strategies of construction of the ceremony activity of city.Several elements of this essay provides the explanation to the phenomenon of theceremony spread and take advantage of the measures of new media and the exposureof the activity of ceremony spread and try to find ways of reconstruction andconstruction of the image of city and give the reference and data for this research area.