Semiotic Analysis Of Media Ritual From The Perspective Of Cross Culture

In recent years,the further development of globalization,cultural globalization in this context is to accelerate,influence of the globalization of the world,ethnic and cultural exchanges more closely.And the opening ceremony of the Olympic Games as a large media ceremony is one of the world cultural exchange platform,more and more countries have paid more and more attention.Because of the opening ceremony of the Olympic Games is not just a party,but an opportunity and platform of the national spirit,communication of national image.The foreign exchange under the background of globalization,there are advantages and disadvantages,and promote the all-round development of political economy at the same time,the conflict and collision of multi value of foreign culture is unavoidable the problem.This paper chooses the international and influential is different from the China culture,large media ritual events,through the research and analysis of the Rio Olympics opening type To enable people to fully understand the differences between Chinese culture and foreign culture,and on the basis of respecting differences and understanding the differences,so that people love the national culture,establish the Chinese people's own cultural self-confidence and cultural consciousnessIn large media ritual,symbolic role is never seen the surface just "show",but to show people and transfer the social core value system and the mainstream ideology of the society.It affects the spiritual thought to stabilize social order,strengthen national unity,safeguard national stability in economic globalization.Under the diversified background,ideology,media ritual is spread and the best ways and means to strengthen the core values of the society.But in the process of intercultural communication,cultural communicator and recipient because of cultural background,different factors such as differences in context,the communicators to spread the true significance of misinterpretation or misunderstanding.In order to bring cultural barriers.Enumerate each of the Olympic Games,in the form of performance,the content presented on a lot of difference,but there is a core appeal for shaping the national image,enhance the international status;the dissemination of traditional culture,showing the spirit of the nation;enhance the cultural value,seeking cultural identity;establish cultural consciousness,enhance cultural self-confidence.But one thing must be vigilant: in the face of media ritual shock and beauty,we can from the dazzling spectacle of time off to avoid "addicted" and "worship" is excessive,but to see through the imagination in the dissemination of media ritual itself.Brilliant performances and repeated propaganda,it is easy to be confused by the appearance and wonders paralysis.In the transition period of China,cultural globalization has its advantages and disadvantages,it brings us opportunities and challenges.How to maintain and protect the national culture,to avoid or reduce under the impact of globalization,national culture is in the digestion,the impact of multiple values and challenges,to avoid core values distorted and indifferent is present we must pay attention to the problem.This article through to the Rio Olympics opening ceremony of the analysis can be seen: how to establish their own image of the country in the process of cross-cultural communication,to maintain the national culture essence and independent in culture under globalization is the fundamental national culture in the world.