News Production Research Under The Trend Of Media Intelligence

Media intelligence is the combination of intelligent technology and journalism,providing a clear future direction for news production and content creation.With the cloud computing,large data,Internet of things,intelligent terminal technology continues to mature and popular,the Internet gradually from WEB2.0 to WEB3.0advanced,information production,transmission,reception and experience model to further iteration,with large data search,intelligent production,seamless experience,the characteristics of multi-terminal access to "technology integration" as the support of the fourth wave of industrial revolution is booming.In the technology,the media industry is undergoing a new round of subversion and reconstruction,and gradually into the efficient,intensive,automated "intellectual media era".This paper combines the domestic and foreign academic materials and industry-related practice,trying to sort out the definition and characteristics of the media intelligence,the classification and application of the intelligent technology of the media through the qualitative analysis method;analyze the realistic background and basis of the intelligent trend of the media;Intelligent technology-driven news production status;Finally,the trend of media intelligence under the trend of news production forecast,and to rethink its possible problems.This paper argues that the intelligence of the media is based on the intelligent technology,the information transmission and news reports for the purpose of automated production,autonomous learning as a means of the ecosystem,with all things are media,man-machine symbiosis and self-evolution characteristics.Its development and evolution are mainly due to the maturity of intelligent technology,intelligent product market expansion and the integration of the media industry to deepen.At present,the intelligentization of the media has spawned four new genres of Data driven journalism,Robotic Journalism,Spot Journalism and IOT journalism,expanded the information acquisition path,redefined the main body of news production,and promoted the evolution and migration of news narrative.In addition,this paper also reflects the possible negative effects of media intelligence,and puts forward some countermeasures to make some enlightening thoughts and opinions in the process of intelligent development of media.