Research On The Development Of Tourism Programs Of Yunnan TV Station Under The Media Ecological Perspective

Yunnan is China's famous tourist resort,has the laudatory title of "the south of clouds".Yunnan Dali,lijiang,shangri-la,xishuangbanna,tengchong,numerous tourist city;Jade dragon snow mountain,meili snow mountain,lugu lake,double gallery,butterfly spring and other famous attractions;Rich and colorful ethnic minority activities and pleasant climate make yunnan become well-known Chinese and foreign excellent leisure vacation destination.With the development of economy the progress of the society,yunnan tourism industry get rapid development and has become the economic pillar industries in yunnan province.In yunnan television has broadcast a Traveled in yunnan,I come from far,Perfect in yunnan province,Leave us,Colorful fragrance and so on several Tours,but in many programs in addition to Traveled in yunnan more than a decade ago no longer no program can influence all over the country.Television stations in yunnan tourism festival purpose malaise and rich tourism resources in yunnan and large compared to the tourism industry is very inconsistent.Television stations in yunnan tourism festival purpose development inevitably connected with the medium of the ecological environment of the outside world.The thinking of this paper tries to use the media to explore problems of yunnan TV travel shows,and tries to put forward some constructive Suggestions to promote the development of tourism festival purpose.This article in the introduction part of TV travel programs,yunnan TV station and summarized research status quo of media ecology and illustrates the significance and value of this paper as well as the theoretical basis and research methods.Next to the natural resources of yunnan tourism,tourism resources such as human resources,and the political factor,economic factor,social factor and so on media ecological environment are analyzed.Summary analysis has been done for the tourism of yunnan TV again induces yunnan television programs including "reality TV" type of tourism,the field experience respectively,scenery to enjoy three forms,and sums up the program with a slow,production cost is smaller,the location is given priority to with yunnan characteristics.The author analysis through interviews,questionnaires and other forms of yunnan TV lack to watch,recreational tourism program production is the hero,severe homogeneity,loss of sense of reality and the sense of suspense,such problems as lack of culture,lack of the adventure tourism TV,and backward marketing mode,program funding a single,etc.And in the last chapter put forward the brand,industrialization road,building diversified promotion platform solutions.Based on writing,analyzing the status quo relevant problems to explore the tourism of yunnan TV media ecological environment.Research stations in yunnan tourism festival purpose types and characteristics and then find out problems andputs forward some Suggestions.Aims to promote the development of television stations in yunnan tourism festival purpose,also hope for the development and construction of other shows certain reference function.