Research On The Development Of TV Tourism Program In The New Media Age

The tourist market is booming with the great demand in China.Traveling is gradually changed from elastic demand into rigid demand in People's daily life,which create the opportunity for the development of the tourist program.It was in 2013 that is on the rise of bringing in travel reality Shows from foreign countries.We also ushered in the peak of productions about television tourism programs in China.Based on the background of the new media era,this paper analyzes the current situation and difficulties of TV tourism programs,and puts forward some optimized countermeasures.This paper defines the concept of new media and TV tourism programs,and takes the TV tourism programs in mainland China since 2013 as the research object,and deeply analyzes the development status of TV tourism programs under the influence of new media.First,in terms of content originality,TV tourism programs since 2013 are divided into three types: copyright introduction,imitation learning and independent innovation.The first two types of programs are popular with viewers.But it is not divorced from the foreign reality TV model;the original features of independent innovation are obvious,the local color is heavy,and the program popularity and influence are not enough.Then,under the influence of new media environment,TV tourism programs show the characteristics of multi-industry integration,multi-platform integration and multi-program type integration.The development of multi-industry integration refers to the cooperative development of TV tourism programs and tourism industry,cultural industry,new media industry,and so on,to achieve mutual benefit and win-win situation;the development of multi-platform integration means to give full play to the advantages of new and old media platforms.To promote the updating of the interactive mode and channel of television tourism programs;the integration of various program types means that television tourism programs integrate the advantages of other program types,and it no longer belongs to a single type of program.It is a collection of various types of programs.Secondly,the new media environment provides the soil for the rise and development of self-made online tourism programs and live travel videos,which intensifies the competition of tourism programs industry.In addition,there are some problems such as the homogeneity of program form,the extensive entertainment of program content,the absence of program service and cultural function,and the hard placement of advertisements,all of which bring challenges to the future development of TV tourism programs.Finally,combined with graduation design work "Going",summed up and demonstrated the development strategy of TV tourism program.First,open the platform to absorb the power of netizens.Traditional media should adapt to the times and gradually open the platform to attract quality content producers to participate in the production of programs.Open broadcast platform,combined with the platform characteristics of the program content.Second,stick to innovation and promote the development of program connotation.Give full play to tourism program function,combine program culture,service and entertainment,improve the content of the program.Absorbing the characteristics of other program types,innovating the TV tourism program form and improving the program tolerance.Actively cooperate with other industries to develop meaningful tourism projects and promote the dissemination of program content.Third,accurate positioning,building professional program brand.Big data is used to determine the target audience,to produce and disseminate programs purposefully and pertinently,to persist in differentiated production,and to form a fixed program style in order to promote the development of program brand.Fourth,strengthen interaction,pay attention to the needs of the audience.Using live broadcast platform and virtual reality technology to enhance the interactive experience of the audience,deeply explore audience needs,cultivate program fans,create fan economy,and open the way to the innovation and development of TV tourism programs.