A Multi-disciplinary Study Of Online Public Opinion Events

With the development of new media, unexpected events on the network can quickly becomenetwork public opinion.In February 2016, "The girl escaped from the reunion dinner" event proved to be fiction,however it has a huge impact in the network. This event is false news but the social discussionwhether it makes sense caused wide debate.This event is triggered on marriage values, gap between urban and rural areas, multiple socialissues, such as false news is a focus in this paper.Through the "The girl escaped from the reunion dinner" event for public opinion developmentsituation,and his event network public opinion brewing in the blogging platform, public opinion inblog, WeChat platform, while public opinion repeated period on the site, Weibo, WeChat platform.Through the different platform data statistics report, draw the conclusion that In thetransmission of "The girl escaped from the reunion dinner", Websites tend to choose the spread of fake news issue, at the same time, its published related issues based on the discussion of the newscomments form is given priority to, while WeChat, weibo platform is the main tend to "marriagevalues" and "gap" between urban and rural areas is easier to add perceptual color issues. On theissue of the media in the process of transmission, "KOL" from internet and all kinds of social mediaplatform has played a very important role.Internet public opinion events cause multiple issues to discuss, both users that ego boostdemand factor, also has a web site in order to promote traffic guide the halo effect, at the same time the idea of free market and demand "grab the eye" has helped the network media platform to deepenthe network public opinion events as the conventional social issues and lead to more widelydiscussed.In the process of the spread of the network, Internet users individual cognitive level is uneven,lack of social responsibility, network and paranoia of the problems of "eye effect" should not beignored, since the media platform ability outstanding short board, information control and publicopinion for the goverrnment's macroeconomic control network information capacity is also worthattention, to this, the author thinks that, according to the characteristics of network public opinionevent propagation to strengthen the media platform of information management, attaches greatimportance to the Internet media literacy education is very necessary to ascend.