Research On Network IP Drama And Industry Development Strategy

Nowadays,with the acceleration of capital accumulation and the development of information technology,firm and television industry is undergoing major changes.With the rapidly development of intelligent mobile terminal and incoming era of intelligence,the number of internet users are increasing rapidly,the amount of video websites are growing day by day,the incoming of network video website have changed previous watching methods.Networking plays have been more and more published,the competition between network play industries are intensified.Subject to the writers,the editors,this makes the level of film and television industry market differently,For strong IP preempted the industry trends,IP boom come,IP network drama is the product of this background.The concept of this article is divided into four chapters to network IP series,the present situation,problems and development strategies are discussed.The first chapter mainly refers to the concept of network IP drama,and according to the network IP of the play put on the market at present situation,analysis of the IP network characteristics and classification of the play.The second chapter elaborates the network IP drama development present situation and analyzes the background of its emergence and development,after the Third Plenary Session of Eleventh Central Committee,with the support and reform of the cultural industry policy for the emergence and development of IP network drama created bright future.Economy,technology and the progress of social culture accelerated the IP network development process of the play.This chapter analyses the Tencent,Youku,Sohu,iQIYI,Letv five representative mainstream IP based network video platforms.The third and fourth chapters are focusing the problems existed in the market at present the network IP opera is discussed.At present,the network IP is still in its infancy,there are many problems in the development,homogeneity phenomenon is serious,lack of creative values,lack of excellent production teams,the imperfection of the industrial chain,promotion platform also does not have to carry on the effective integration of all these factors restrict the development of IP network.The fourth chapter for network IP show provides a strategy model industry development direction in the future.By referencing the domestic and foreign outstanding cases,starting with the whole industry chain analysis network IP TV industry chains,each link of the upper middle and lower reaches.Upper link is given priority to with creative development and screening of IP,middle link with video production,promotion,profit is given priority to,the lower link is given priority to with value dig,the development of derivatives.For network IP plays current industry development model and analysis of existingproblems and the causes of the problem,to provide the strategic advice for the future industry development.Super IP is put forward and build industry the concept of ecological closed-loop.In order to get the optimal development of IP network Play,it needs the content as the key competitiveness,establishes brand,grasps propaganda channel,implements integrated marketing,and expands profit channel on these basis,improving the value chain system for creating more and more value and profit.