Research On The Optimization Of Communication Mechanism Of Cultural Relic Exhibition Variety Shows From The Perspective Of Cultural Circuit

In recent years,cultural relic exhibition variety shows have been active in the cultural market,among which there are many excellent works with both ratings and public praise.These shows not only lead the development trend of the Chinese variety show,but also reflect the important orientation of Chinese film and television art and media culture.The cultural relic exhibition variety shows explore and innovates the contemporary expression of traditional culture by presenting and telling cultural relics and museums.At the same time,cultural relic exhibition variety shows also carry the mainstream ideology and spiritual connotation of our country,and become an important medium for telling Chinese stories and spreading Chinese voices.Therefore,it is of great significance to comprehensively and systematically research the cultural relic exhibition variety shows,elaborate its communication mechanism from the theoretical level,analyze its existing problems from the practical level,and explore the optimization path for improving the communication level of such shows and helping them go abroad.Therefore,from the perspective of cultural circuit,this paper takes the cultural relic exhibition variety show as the research object,focusing on the problems that have not been systematically explained in the academic circles of our country and that appear in practice,such as lack of innovation,lack of sustainability,and obstacles in international market development.Under the guidance of these two issues,this research takes the cultural circuit theory as the research support,and uses case study and semi-structured interview to conduct a two-way investigation on cultural relic exhibition variety show and their audiences.Through the case study of cultural relic exhibition variety show,this research finds that high-quality shows represented by National Treasures,China Archaeological Congress,and China in Ancient Books have made important innovations in the form,content,and operation of shows at the practical level,but they lack systematic theory to sort out their practical experience to drive the development of the whole industry.At the same time,through a multidimensional examination of the cultural relic exhibition symbols,traditional cultural significance,and communicate value in the case study,this research found that these elements face problems such as ineffective expression,meaning being digested,and limited scope of expansion in the operation of the communication mechanism.In the semi-structured interview with the audience,this research found that the cultural relic exhibition variety show has been recognized by many young audiences,but there is still preaching shortcomings.In addition,the homogenization phenomenon has caused the loss of young audiences to some extent.Based on these,this research focuses on two aspects:the first is the theoretical construction of the communication mechanism of cultural relic exhibition variety show from the perspective of cultural circuit.It mainly includes the elaboration of the key links and relationship structure of the communication of cultural relic exhibition variety show,so as to theoretically sort out the advanced practical experience in the industry.The second is to put forward optimization suggestions for the communication practice of cultural relic exhibition variety show from the perspective of cultural circuit.It mainly includes the optimization of the design and communication of cultural relic exhibition symbols,the optimization of the expression of traditional cultural significance,and the promotion of the communication scope and effectiveness of cultural relic exhibition variety show.In addition,this research has made innovations in both theoretical and practical aspects.Based on the operation of the communication mechanism of cultural relic exhibition variety show,this research proposes the dynamic operation logic of "cycle","spiral rise" and"boundary expansion",and conducts a three-dimensional construction research on the cultural circuit model.At the same time,based on the theory of cultural circuit,combined with actual cases,this research puts forward specific optimization suggestions for the communication practice of cultural relic exhibition variety show.