WeChat Friends Circle "likes" Culture Research

WeChat is Tencent developed a free real-time network communications software.Through the WeChat can be realized text,pictures,video,expression,audio and other means of communication and communication,WeChat once listed,it will be the majority of users love.Just a few years time,WeChat on people's way of life had a profound impact on the way of interpersonal communication,network community communication,have had a great impact,but also to promote the network era of the concept of communication TheInternet and new media development,for the development of social networking provides technical support,the exchange between people out of the shackles of the traditional way,in the network technology support the exchange of more freedom,social networking is also constantly innovate.From the social point of view,the rise of We Chat is due to the development of modern network technology,such as McLuhan said,the media is an extension of the human body in the continuous development of technology under the premise of technology makes the information more smooth,Convenient.WeChat mode of operation also cater to the modern fashion and taste,WeChat developers pay attention to user needs in each version of the upgrade more and more convenient to the user;from the psychological point of view,people attach importance to their own image in others,also need Communicate with others,the circle of friends formed by the WeChat to bring a similar background and ideas of people together to achieve the hearts of people for a group of a sense of belonging,people express themselves and seek recognition of the psychological satisfaction here,with A circle of people here to find a sense of identity,because of this psychological dependence,so that more and more people habitually use We Chat and WeChat friends circle.Therefore,in a few years time,WeChat quickly open the market and get the majority of recognition."Zanzan" has become the hottest interaction of the circle of friends,a 2016 latest statistics show that friends in the circle of user interaction,to others point in the comments,publish content,forward content and other interactive options accounted for 57.6%.Point in favor of interaction with friends indispensable action,but also the formation of a new media era of a new media culture phenomenon,"point party" "scraper" appears and affect people's lives,so friends circle "point praise " Behavioral research is necessary.First of all,this study from the friends circle "point of praise" generated by the motivations,through the "point praise" phenomenon of psychological,cultural,social and economic motivation to analyze and find the user point of praise of a variety of psychological,The meaning of coverage is also mixed.Second,the study found that because of the WeChat friends to add the model,decided to WeChat friends circle real life in the acquaintance,"point praise" is also between friends and relatives of the purpose of the behavior,to further explore the WeChat friends circle " " The impact of the phenomenon on society.Third,in the use of WeChat circle of friends we can find that people often interact in the circle of friends,in real life,mostly belong to the same circle of people.The reason why they interact frequently is because there is a "identity" exists in them,"identity" is often described as the sense of belonging to the mind,this sense of belonging implies that the group's value,background,view and so on.The same circle of people generally have close to the educational background and cultural level,these people are "praise",there are some of their identity and identity on the other side of the inside.The frequent interaction between the WeChat and friends can also accumulate the hidden social capital for interpersonal communication.The interactive mode of "point-like" behavior promotes the diversity of online community communication and becomes an important way to accumulate social capital.For WeChat friends circle "point praise" research,can make us more rational view of WeChat "point praise" on people's impact,but also to WeChat client in the continuous development to find some direction.This study starts from the three aspects of psychology,culture and society,and also studies the theory and comprehensive analysis of the phenomenon of "point praise" of WeChat friends circle,and critically inherits the phenomenon of "praise" To analyze and summarize.