A Study On The Relationship Between The Use Of WeChat Friends Circle And Personal Social Capital

With the rapid development of the information age,the platform for human social interaction is also diversified.WeChat has became one of the main social platform in modern life which with more than 700 million active users.People hope that through the micro-social platform to obtain personal social capital.Circle of friends,one of the main functions of the WeChat functions,has a high research value.In this paper,WeChat circle of friends is the object of study.Place WeChat social theory in the perspective of the user's "friends circle use behavior" in particular,This paper uses the method of literature research to sort out the research status and related concepts at home and abroad,and use the questionnaire survey and interview method to conduct questionnaire survey on the use of WeChat friends circle of college students and individual social capital,and randomly sampled 8college students in Henan province,which gain 351 valid samples.The data obtained from the questionnaire were analyzed by quantitative analysis method,verified the hypothesis and concluded.The study found that: From the use of friends circle behavior,the group of college students in WeChat friends circle using are relatively long years of use,more than 80% of respondents use friends circle function for more than 2 years.College students usually cost 30-90 minutes in WeChat friends circle oneday;Most of the College students has 100-500 friends in WeChat friends circle;College students usually pay more attention to "friends released life" and "friends on their content published feedback" and hope And the relationship between the use of behavior and personal social capital,the review behavior is positively related to the individual social capital;the point of praise behavior is not significantly related to the individual social capital;the circle of publishing behavior and personal society Capital is positively correlated;on the whole,the use of friends circle behavior and personal social capital was positively correlated.