Research On The Figures Of The Cover Column Of Southern People Weekly

"Southern People Weekly" is a comprehensive news magazine, as well as the most high-growth and influential magazine in the domestic. The cover figure column is the core and characteristic columns of this magazine, which has largely expanded the influence, and promoted the brand communication of the magazine. The cover figure column is composed of the cover and the report text from the perspective of column plate, but it mainly contains the reports of the cover and the hot social events to excavate the deeper essence behind the figures or events.The cover figure column is chosen as the research object, the total 135 cover figure columns from 2012 to 2014 are selected as the example, and data statistics, comparative analysis and other research methods are used in this paper. By studying and analyzing the positioning of the audience, editorial concept, selection of diversity characters types, distinctive themes, the steady and transformable cover design and multi-angle, all-wave, multi-level report characteristic and so on, the characteristic of the cover figure column is investigated. At the same time, the deficiencies, such as the homogenization of character selection, the hipping of report, the simplification of the column theme and design issuses.Aiming at these problems, some countermeasures are put forward, such as choosing the ideal characters, expanding the coverage of the audience figures, grasping the psychology of the audience, making exclusive coverage and so on,in order to achieve the better communication, and enhance the influence of the magazine.