Figures Report In《Southern People Weekly》

Having been founded for a decade, Southern People Weekly is still the most excellent comprehensive people magazine, especially in its distinctive figure report, which has a far-reaching influence.Based on the purpose of "recording our fate and serving as the draft of history", the principle of the eventalization of the theme, the individualization of the event and the fate of the figure" and the concept of focusing on the people contributing to the progress of our country and people who have great influence on our life and revealing the charm of the kindness tendency and the profound and complex of human when fighting with fate", Southern People Weekly reflects the change of times in China by recording the fate of Chinese people. It is the resultant action of the transformation from grandiose narration to individual attention in political consciousness of people, transformation from external to internal in cultural consumptions and the multiple-brand strategy of Southern Media Group.The means to shape Southern People Weekly’s figure report features lies in:firstly, diversity set of the topic about the figures. Guided by the human-oriented ideology and complying with the selection criteria of equality, tolerance and humanity, it forms a people mesh with compatibility of the social elite and the common people, including the field outstanding people acting as the "Leading Figures", the scholars who dare to point out the problems of the society, the pop stars in literature and sports who shoulder both the glory and hardships and manual workers who reveals goodness, truth and beauty in fighting with fate; constructs the figure topic of strong social responsibility and optimistic attitude towards life so as to tridimensionally reflect the social significance of the figure; Secondly, pays great attention to the special subject and the use of the narrative technique of "restoring" the figure. It implements the column design of "Series Reporting" "Special Report" and "Character List" to dig into the symbolic meaning of the character; Uses "I" and "reporter" as narrative subject, cares for the mental world of the figure in historical changes and restore the nature of individuals and human in the literary style.However, because of with the development of the new media, Southern People Weekly is encountering the bottleneck in timeliness of figures report, originality of the content and its brand management. For better development, Southern People Weekly must seek to:strengthen planning awareness in news production and grab chance to improve the timeliness; pay attention to the digging of original content; take advantage of new media and explore new transmission channel.