| As the development of economy and mass culture,the frequency of occurrence of entertainment icon has increased enormously compared with before.China’s entertainment idol started late,while facing the mature foreign industrial idol shaping mechanism brought about by the pressure,while enjoying the unprecedented development of channels and fans of the culture brought about by the maturity of the convenience.This essay is preparing to discuss the process of entertainment icon shape with integrated communication.Analyzing the whole market and progress from the integration of contents,audience market and transmission channels.In order to connect the integrated communication theory and entertainment icon shape to provide the entertainment industry a new way. |
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