An Analysis Of "Fans" Phenomenon In The Television Communication

At present, the sports of television media-made stars not only witness the rising of many grass-roots stars, but also creat a rapid rise of "fans" group. "Fans"—which is the most active and influential factor—arouse the spectacles of the sea-election, messages and the media have become a discussion focus in the landscape of today' s society.This paper regards the special audience of "fans" with the TV show as the research object, from the perspectives of cultural studies, communications, social psychology to study it.First, from the communication and cultural angles, the paper use uses and gratifications theory, consumerism, carnival theory separately to analyse the media fans' using behavior, consuming behavior, participating behavior, make the following conclusions: The reason why fans worship and abnormally "use" idol, is mainly they can receive satisfaction and "happiness" from the different psychological layer in the "use" process; which behind fans'consuming behavior of the idol and its products, is mainly the media and merchant excessive induction and well-designed; and the discussion and participation behavior of fans in the TV program, some social cases and problems, which can be seen as the practice and reflection of Bakhtin' s theory of carnivalization.Second, in the social psychology view, "media fans" phenomenon is no longer a simple adoring, but gradually become a cultural characteristics and influence of social interaction phenomenon. The difference between fans and general audience is that fans having the same or similar psychological foundation of the group, but in this sense, the general audience is non-groups. On the living theatrical performances, the relationship between fans and fans is mainly competition and cooperation ; the relationship between fans and idols is imitation and mimicry, and from imitation to mimicry to is a gradual psychological process.As for the alternative idol and pathological adoring cases in the recent years, we must soberly realize that "media fans" phenomenon and its culture have both positive and negative sides. Therefore, absolutely critizing and praise is wrong, positive guidance and education is the right attitude.In short, I hope that through an interdisciplinary approach, conduct a full-direction and multi-level cultural and psychological perspective research to "media fans" in TV, providing some consideration and opinion for the media how to establish reasonable and humane values, conduct media literacy education , and create a harmonious society and healthy environment during social transition.