Big Data Era Of Reciprocal Influence Dissemination Of Media Products

The advent of the era of big data, allowing us to develop media products have a tendency for reference digital basis, but also to make media convergence environment, interaction of media products spread more persuasive. Therefore, the large data analysis and concluded this paper an indispensable source of information.Media convergence environment is a prerequisite for this study, and the term has been widely discussed in recent years, in short, a variety of media integration in the development process together in some form or some element or a certain period. Media convergence makes the media content storage and media forms have undergone tremendous changes, so this will be the integration of media research for the study of the main background.Firstly, trying to summarize and organize research scholars to disseminate the contents of the status quo and the dissemination of information, analysis and study of various factors affecting the media and information, and through multi-perspective, media convergence practice summarize the content and dissemination of information dissemination changes taking place on the future trends to make a preliminary judgment. Second, the paper attempts from a new perspective on the process of integration of media communication activities under changes in the analysis. Previous studies tend to focus on a single change in the spread of content, such as the introduction of copyrighted television programs, network hit series theme of change, just the property itself is not enough to study the propagation of changes to its content. For the same is true of media research, media convergence is interaction between the media, most previous studies have much to study the impact of traditional media in the Internet’s transformation of traditional media based. This paper argues that the spread of activities between the media and information and communication between the communication platform content, there are also profound effects that will affect the development trend of the media, but also for the production of information has a crucial significance.Therefore, the information in this paper from the perspective of the impact of the development trend of media convergence of media analysis and research; at the same time under the perspective of media convergence is also studied changes in information production impact of the media.