Analysis On The Optimization Path Of Harbin Municipal Government's Urban Image Communication Strategy From The Perspective Of New Media

In this paper,focusing on studying the city image communication strategy under the new media environment,the capital city of Harbin Province as the research object,combined with the municipal government of Harbin city image of the new media situation,based on the research results at home and abroad,to study under the new media environment,the municipal government of Harbin city image communication strategy,which aims to provide the image of the city of new media thinking and the theory reference for the Harbin municipal government.The main contents of this paper are as follows: in the first part,the purpose and significance of the research and the research status at home and abroad are introduced.The second part elaborates the definition of new media,the definition of city image and the relationship between the government and the city image.The third part summarizes the city image of Harbin and the Harbin city government image of the new media use,focusing on the analysis of the new media for the city's image of the challenges and causes.In the fourth part,the author puts forward some suggestions on the positioning of the new media communication strategy of Harbin city image and the suggestions for the government to deal with it.