The City Image Communication Strategy Of Wuhan City Under The Circumstance Of New Media’s Developmenting

Nowadays, the pattern of global economic integration is gradually forming. All countries face with lots of opportunities, as well as need to deal with the challenges.of other countries. In the past,the field of competition was confined to a certain field,but now gradually extends to the world, as well as competition of capital,commodity, human to the field of culture. As the cells of country, cities compete more intensely. If a city want to be more excellent,and attractive, constructing the unique city’s image is very important. Therefore, the city must pay more attention to the city image’s communication which is very important to the city’s development, and "image economy " can increase the added value of the city image communication.In the modern society, the city’s cognition is largely dependent on the media, the media and city development can’t not be seprdated. Thus, media’s broadcasting effection on city image communication has become a concerning topic among city decision maker.Compared with traditional media, new media both convenient on communication channels and huge of carrying information are beyond match. In the information age, new media communication plays an important role in the city image communication. In the modern city, new media’s strong communication function is gradually increasing. Benefiting from the development of information technology, the new media can break the limits of space, time and the communication channel, interact from online to offline audiences, combine the massive information with high-tech, in order to maximize the media’s communicating and sharing, meanwhile enhance the city’s influence, significantly improve the city’s image. Especially through the "Blog","Podcast","Wechat","Microblog", everyone can become the information’s promulgator and communicator.As the function limitation of traditional media in city figure shaping and drumbeating, this paper focus on the relationship between new media and city figure drumbeating, using communication theories to demonstrate the necessary of new media theory to city figure drumbeating, which scientific analysis the change of city figure drumbeating mode and communication characteristics after the emergence of new media, and further study the specific ways and various communications of new media grafting on city figure drumbeating. Let the new media promote the comprehensive development of the new media, spread and shape the good image of the city, improve city competitiveness, through analyzing scientific and reasonable new media communication strategy of city figure drumbeating.The study selected a central city of China-Wuhan as a concrete research object. As the "leader" of central development strategy. The former "big Wuhan" has increasingly been called negative evaluation,such as sloppy rough life, uncivilized behavior and indecent residents’civility.it is hard to give a similar evaluation on Wuhan.Unclear city image positioning, improper strategy, insufficient intensity, unconcentrated channels of communication, result in few people know Wuhan. The former "big Wuhan" only remains "big". Although many media’s coverage of Wuhan city are positive, Wuhan rarely appears on headlines or major political news. In a word, nowadays Wuhan city’s overall image is:high Popularity, low reputation.In recent years, much work has been done on Wuhan city’s image promotion, as well as city publicity’s propagating and marketing concept growing. This study attempts to analyze that in such a complex and diverse social environment, accor ding to its own resources, Wuhan City how to integrate various new media cha nnels, and through new media’s advertising, packaging, promoting,internalize Wu han city development’s objects into civil action, on which to enhance the overall competitiveness of Wuhan.