Research On The Image System Design Of Xiaomi Smart Phone From The Perspective Of Users

Today is a time when the change, is an innovation of the times, is Internet plus times. All the industry is facing a new situation to re shuffle, break the traditional economic pattern of e-commerce and the new mode, users of consumer demand has become more diversified and tends to psychological experience, not simply to meet the product itselfmaterial needs to pay more attention to the product brings quality experience and deep spiritual needs. In the present foreign trade impact on the domestic industry, the domestic market environment in the situation of a brew storms on rivers and seas, the domestic Venture Company have sprung up, it is the millet company. Its flagship product millet intelligent mobile phone talent shows itself, in less than five years in, from a zero growth of Venture Company for a valuation of $45 billion of the company, the amazing growth which caused the continuous high degree of concern. Many for millet Statement generation, such as fan marketing, hunger marketing, pig on the outlet and so on.Millet as more and more mobile phone companies, traditional companies, Internet companies and entrepreneurs to study the benchmark, with a unique image of the system to support, for the construction of the small and medium-sized enterprise has a far-reaching significance, but so far, no enterprise can truly grasp the millet of refined pulp, and related research, the majority of domestic and foreign and millet mainly to business marketing analysis of the angle of millet, constantly repeated fan effect, hunger marketing, thinking and other Internet market point of view, inevitably follow the trend and one-sided, there are certain limitations of subjects.This thesis is based on the above problems, the design of the image system of millet mobile phone as the research object, access to a large number of documents and the analysis of it, combined with the actual case and survey data, and through the method of interdisciplinary research background knowledge, the user experience as the core theory, through market positioning, visual design and materials the technology of these three aspects, re build the millet mobile phone image system design knowledge system is multi-dimensional. On the basis of this research, the design of the image system of intelligent mobile phone millet as the research content, to explore the design of intelligent mobile phone millet image system from the user's point of view, the upgrade included image system design elements; innovative design concepts of intelligent mobile phone millet. Behavior recognition and visual recognition; finally summed up the millet smart image of mobile phone users of the system from the perspective of the intelligent design based on mobile phone, millet User needs as the core, to the user experience as the center of the conclusion.The thesis consists of the introduction, four chapters, conclusion:the first chapter mainly involves the background of the topic, the subject about the environment and research methods; the second chapter describes the relevant theoretical basis for the research of the design; the third chapter is the analysis of the intelligent mobile phone positioning millet mainly from the specific data; the fourth chapter analyzes the core part of the visual design the image system of millet, millet for overlapping image and user experience; the fifth chapter closely integrate various elements, from the user point of view to explain the material technical support millet mode; the conclusion is linked together, this paper summarizes the research results and innovation, the market positioning of millet intelligent mobile phone, the relationship between the three aspects of visual design and material technology, around the user perspective to integrate, answers behind the behavior common to the user experience as the basis, summed up the millet from a new perspective Intelligent mobile phone image system design knowledge system.At the same time, this paper has marketing, cognitive psychology, design science, and multi-disciplinary overlapping research background, on smart phone image system design of multi dimension of thinking and research. This subject to millet smart phone as an example, from the user's perspective, the establishment of unique brand image of mobile phone system, explore to the user for the important significance of center in the image system of the mobile phone. The interaction theory and millet image of mobile phone system, a person of millet mobile phone image reduction. The research results of this paper on the domestic traditional enterprises, mobile phone companies and Internet company development with new inspiration and reference value.