A New Stage Of Newspaper Network Convergence: The People's Daily's Application Of QR Code

The continuous development of mobile Internet, has accelerated the pace of media convergence, digital, personalized mode of existence has become an important way to save the traditional newspaper industry. As a new communication medium, appears two-dimensional code, for the transformation of the traditional newspaper industry development, implementation and integration of the depth of new media provides a new path. As the official newspaper of the CPC Central Committee, China's largest newspaper, with "People's Daily" and the two-dimensional code is an important step towards the full development of road media formats, has important theoretical and practical significance. In this paper, "People's Daily" on the two-dimensional code as the research object, through case analysis and sampling methods, "People's Daily" two-dimensional code, application status, the effect and significance were analyzed, based on these analysis, summed up the "People's Daily" two-dimensional code in the application process of the problems, and puts forward reasonable suggestions.