A Comparative Study Of?The People's Daily?Newspaper Reviews And Weibo Comments

At present,the rapid development of new media has impacted the traditional media ecology,and media convergence has become the main trend of the current media development.The journalism industry is facing many severe challenges,and the traditional media has begun to move towards the road of transformation.Due to its own openness,publicity and interactivity,new media scattered the previous relatively single discourse right,provided a broader space for the expression of public opinion,and had an increasing impact on the formation and direction of public opinion.More importantly,the emergence of new media has changed the relationship between "transmitter" and "receiver" in the previous information transmission process,and also changed the traditional information production and transmission mode comprehensively,thus further catalyzing the transformation and media convergence of traditional media.Since the "first year of weibo" in 2010,weibo has become the largest public social media platform in China due to its strong user base.As the most influential and influential party newspaper,the People's Daily also opened the official microblog of the People's Daily in 2012,and began to attempt a more beneficial integration form with the new media represented by microblog.Judging from the current influence of People's Daily's official microblog on the whole weibo platform,this attempt is undoubtedly a great success.Among them,People's Daily microblog news commentary plays a very important role.The reason lies in the super timeliness of information dissemination of new media platforms such as weibo,the output of high-quality news and the presentation of exclusive content are particularly important.News commentary as a news media level and the core position,often in the news comment is the People's Daily newspaper version of strong content,it will also be the organic combination of the traditional advantages and new platform for the effective communication of "folk" and "official" two public opinion field,also completed its party media image of the secondary structures.Here,it is particularly clear that integration is not a copy or flattery,differentiation while maintaining their owncharacteristics is the best move.Therefore,it is representative and typical to choose People's Daily newspaper comment and microblog comment as the research object for comparative study.This paper sampled the contents of People's Daily's newspaper commentary and weibo commentary in 2019,and took the dominant characteristics of news commentary of the two platforms as the main entry point.Among them,the analysis of the dominant characteristics of the samples mainly starts from the three aspects of the comment topic,the comment text and the comment column.This paper mainly analyzes the different characteristics of newspaper comment and microblog comment,compares the similarities and differences between them in news comment,and summarizes the causes of the similarities and differences.In the conclusion part,the author not only summarizes the main points of the paper,but also expects the future development of the two.Through the comparative study of People's Daily's newspaper comment and weibo comment,this paper analyzes the similarities and differences of People's Daily's newspaper comment and weibo comment,and at the same time combs the specific path for the successful integration of People's Daily and weibo platform,and provides references and Suggestions for the practice of other traditional media's transformation path.