| With the continuous development of information technology and new media, Driven by the technological power of new media, digital magazines, digital TV, mobile media, etc. are changing the way people receive information subtly. With the in-depth development of new media, We-Media emerge in people's vision and become indispensable tools for interpersonal communication. Which first appeared and well known are Facebook and Twitter abroad, as well as Qzone and Weibo etc. in China. These We-Medias inherited characteristics of new media propagation, such as: transmission mode changing form one-way mode to two-way communication, propagation behavior personalized, receiving mode liberalized, information dissemination Just-in-Time, information transmission fragmented, and propagation combined. While also relying on the support of Web2.0, We-Media almost have all the features of new media. It also has its own characteristics and advantages, with more freedom and the right to speak, users can build their own social network full of self and displaying individuality. Especially the rise of WeChat promotes the development of We-Media to a new height.On January 21,2011 WeChat appeared in people's vision. It is a Tencent launched new innovative social communications software, provided free of instant messaging service for intelligent terminal such as IOS system and Android system. WeChat supports cross-operating system, cross-mobile communications operators information transition, timely delivery of voice, image, text, video, and network links, by using a mobile phone network or WiFi. WeChat combined the features of mobile phone, SMS, MMS, FeiQ, QQ, MoMo and other social networking software. In the promotion of new media technology, using mobile phone as carrier, WeChat provides a new social experience for people. From the launch date, the version of WeChat has constantly updated from 1.0 to 6.3.13, the software function are constantly improved and updated, the number of registered people increase very rapidly. From January 21,2011, the launch day of WeChat to the end of December 2015, more than 600 million people has registered WeChat account, and the coverage of smart phone users is over 90%.Tencent's "2015 WeChat platform data report" shows that the monthly active users has reached 549 million, WeChat users cover more than 200 countries, the number of docking of mobile applications has more than 85,000, and users of WeChat pay reached about 400 million. From the launch day WeChat has updated to Release 6.0, it has been not only mobile phone instant messaging software, it is China electronics technology revolution, information revolution and media revolution, a milestone in the development of We-Media. WeChat moments is a strong social relationship network based on acquaintances, so in this social network the self-image constructed by each user not only affect his dissemination of information on WeChat social platforms, but also deep impact his personal image and interpersonal communication in real life. With the functions increase and version update more media functions derived from WeChat, which becomes as an important platform for interpersonal communication and mass communication. From user point of view this thesis, based on dual role of disseminator and receiver, focusing on personal image construction, using Symbolic Interactionism Theory as the theoretical basis, analyze the purpose and style of personal image construction in WeChat moments. According to the investigation report, with cases analysis, we in-depth analyzed the impact and implications of personal image and its construction process. We discover that there are disadvantages in personal image construction in social platform, and provide some advices for the development for WeMedia and instant messaging social networking software. This can help correct the attitudes and values in the construction of personal image in WeChat moments. And it facilitates more in-depth study WeChat research in the future. |
PDF Full Text Request