| Under the background of the Internet rapid development and high popularity,the social network has been used more and more frequent.all kinds of instant communication softwares form the competition situation,and the emoticon system is treated as an indispensable competition force for communication softwares.As a Web instant messaging,under the background of that mobile phone network has been developed and smartphones have been popularized,WeChat,at its beginning of the birth,it provide users the emoticon function with the same as the QQ emoticon function.And then,WeChat team does continuous exploration in selection of emoticons,design and promotion.Finally,a set of relatively mature unique operation mode of expression,favored by the customers,has been established.First of all,transmission characteristics of WeChat includes:strong but limited interpersonal expanding function,mobile portability,communication function including interpersonal communication,group communication and mass communication,the multimedia communication form,and fragmented contents.The above three transmission characteristics contributes to the characteristics of the multiplicity communication identity?communication convenience and strong timeliness for WeChat.Secondly,WeChat emoticons system which can be said to be developed based on the shoulders of giants,established on the basis of a mature and even widely accepted emoticons systems,and experienced the symbol,s directly transferring to QQ expression,a set of classic expressions,which are rabbit and custom expression,third-party applications with self-help production factory,the expression shops cooperating with designer,development of open platform.Now,WeChat platform now has established a relatively comprehensive and mature emoticons application mode,covering the emoticons content of diverse and interesting.According to the study,Users of different age and occupation when using WeChat expression have different habits.Moreover,in this paper,the emoticons of WeChat have been divided into two major categories of image symbol expression and image expression animation.these two kinds of emoticons in WeChat communication plays a role as a gesture,expression,and creating the atmosphere of chat.Gradually strengthening WeChat practicality and enriching communication scenarios realistic at the same time,building a sense of humor and easy communication for WeChat,making WeChat expression keep pace with The Times,continuing to innovate combining with the characteristics of social hot issues,can enhance the commercial products and even each social media interaction,increase WeChat platform user viscosity,besides,free appreciation function can implement expression contributors cash needs.Finally,according to the study,the current WeChat emoticons has emerged a series of urgent problems in transmission:in the process of transmission of WeChat expression,the characteristics of excessive entertainment when making,babbittry and easy to construct "context",obstacles to accurately understand the information for users.These problems will not only affect WeChat user experience,damage WeChat brand image,but also erode the network ecosystem,subtly lead even interference WeChat ideas of users.To solve these problems,this paper argues that WeChat team should insist on the principle of "harmony,sustainable and comprehensive development".On the one hand,continue to innovate and improve the custom expression function,explore a sustainable,healthy WeChat expression development model;On the other hand,encourage contributors to d excavate depth culture connotation in the process of audit.To achieve the purification WeChat expression transmission environment,only depending on the guidance and supervision for WeChat platform is not enough.It' s more necessary to combine with the efforts of all user,do correct guide,and jointly create a more healthy and pure social networking environment. |
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