The Manifestations Of WeChat Beyond Interpersonal Communication Research

Wechat is the hottest of today’s mobile Internet terminal application software. It ispowerful, unique applications, popular with young people’s favorite. Think about it, thepopular Wechat, not only because it is a mode of transmission of interpersonalcommunication, is that it goes beyond the more interpersonal communication, interpersonalcommunication presents, mass communication, group communication " Trinity" mode oftransmission, to user unprecedented feeling.In this paper, the basic characteristics of the Wechat to start, from a technical level, thepsychological level, the real level and business level four angle-depth analysis of the Wechatcan transcend interpersonal communication reasons, such external causes combine to makeWechat in broadening interpersonal communication channels, while also change people’straditional production, life and way of thinking, the development of human communicationand open up new areas. Articles and from four Wechat social characteristics, communicationcontext, time and space elements, marketing mode elaborated beyond interpersonalcommunication Wechat performance, thus how to better provide users with products andservices for the future of mobile Internet applications to provide reference significance.Of course, the emergence of Wechat "turned out " and " hot country " phenomenon hadto make us marvel at its extraordinary strengths Way back their better future. But the Wechat"overheating" of the extent of use and the great intangibles hidden risks, how avoidingdisadvantages in the use of Wechat process to build a more harmonious Wechat environmentalso becomes urgent and necessary.