Research On The Image Of The Host Of Online Video Program In China

Since 2014, the first year of self-made, the Internet self-made content has been increasing in a explosive trend, and the updating of it has also been very fast. The host, as a key-man of the Internet self-made video program, has been widely focused in this trend. Meanwhile, the Internet media host shows a new figure feature which is different from the traditional one.According to the brand permeability ranking list, this paper chooses the hosts of hot Internet self-made video programs which have more than a hundred million click as analytic targets, and discuss their figure feature. In addition, it has been found that nowadays the figure feature of Internet video program hosts is not fit for the Internet communicate environment, and the paper also discusses the strategy of how to build the suitable host figure feature for the Internet communicate environment.This paper mainly uses the qualitative research method, combining with some relative theories like Internet Communication, Internet culture research, etc, systematically and deeply analyzes the figure of the Internet video program host. This paper is formed of introduction and four chapters. The introduction mainly introduces the research background and significance, core concept, the thinking and method of the research; in the first chapter, the paper sketches how the Internet video program hosts appear and develop, and summarizes three kinds of hosts'figure feature in the Internet video programs through observational method; the second chapter point out the problems in all kinds of the Internet video program hosts'figure; this paper in the third chapter analyzes the relation between the Internet media feature and the factors of Internet video program hosts'figure feature, and then summarize the unique requirement on how to build the Internet video program hosts'figure feature; the fourth chapter of the paper combines with the relative Internet media communicate feature which has effect on building the figure of hosts, discusses the skill and strategy of how to build a suitable figure with the Internet communicate environment in building attractive figure, moderate entertainment figure,positive and pure figure three aspects.