Research On Language Style Of Network Variety Show Host

With the development of the Internet and the popularization of intelligent terminals,the habits of video viewing are changing,and video application websites are booming.At the same time,network variety shows emerged as times require,and in recent years blowout growth has become an important source of traffic for network video platform.Network variety shows,with its interactive and entertaining factors,have gained an irreplaceable important position among netizens,playing an important role in transmitting multiple information and providing entertainment function for the audience.As the most vivid and active propagator of video media,the host of network variety shows not only plays an important role in the program,but also plays an important role in the promotion and dissemination of the program because of its prominent position in the network variety shows.Language is inseparable from spirit and culture.The language style of network variety program embodies the spirit of an era and has an important cultural function.The languages of network variety show host is the last link of communication,and it is also an important symbol of the program.The host's language style not only reflects the spiritual style and value orientation of the program,but also reflects the host's personal charm and humanistic accomplishment.It is the link of communication with the audience,and it is also one of the important factors affecting the effect of the program.With the change of times,social transformation,people's quality and audience demand,media programs have also changed in communication context,concept,content and means.These changes make the host present distinct characteristics of the times in language style.This paper finds that language style of the host of network variety shows is influenced by different factors,such as the context of different times,the aesthetic needs of the audience,the types of programs,the TV variety shows and the individual conditions of the host,thus forming different features such as humor,interaction,and affinity to the people.In the fierce market competition,mass culture gradually turns to consumer culture.At the same time,influenced by the "strong openness" and "weak supervision" of the network,network variety show hosts also have many problems in language style,such as vulgarization,pan-entertainment and homogenization of language style.Therefore,this paper will deeply study the current situation of the language style of the host of network variety shows,analyze its constituent elements,and explore the language style of the host who is easy to be widely accepted by the public,has the characteristics of the times,can reflect the characteristics of the program and Chinese style.This paper is divided into five parts: the first part is the introduction,whose main content are research significance,research methods,research content,literature review,and innovation of this paper.The second part is the definition of related concepts,clarifying the concepts of network variety show,network variety show hosts and language style.The third part is to sort out the current situation of language style of network variety show hosts,and select languages used by typical hosts as corpus.The fourth part is to summarize the factors affecting the formation of the language style of the host of the network variety show.The fifth part is to explore the strategies of shaping the language style of the host of the network variety show.