Image Creation Of Network Variety Show Host

With the rapid development of the Internet new media in recent years,and overall popularization of Mobile intelligent terminal and WIFI.An increasing number of consumer chose to watching video by mobile phone and ipad in anywhere.As of December 2016,according to a report by China Internet network information center,The scale of Chinese Internet users reached 731 million,it is equivalent to the European population,growth 43 million over the past year.The quantity of internet users has increased fiercely year by year,and the mobile phone users reached 695 million.Internet live platform users up to 344 million,accounts for 47.1%of all internet surfers.Thus the market of internet video in China has a fairly large mining space.By working pressure and rapid pace of life,Many internet users often watch variety shows to relax,especially the daring network variety show and interesting attracted a large number of fans.Under this kind of environment,the internet variety show has got the significant development.A variety of media companies to invest large amounts of money to make variety programme to participate in market competition,focus on cultivating their own network host.At the same time,Traditional media variety show host joined the team of network video,it make the market of network variety show more diversified.Variety show appeared in the network video web sites in the past two years,"Let's talk"on the iQIYI?"Dapeng Talk Show"on the SOHU video?"Mars Intelligence Agency"on the YOUKU,These programme have received consistent good appraisal,and Internet progamme has a significant development in a short period.However,the short period of development about internet variety show leads a few of issues about network host.For instance,The contents of the programme,quality is uneven,The host language specification and the problem of social value orientation Is worth us to reflect it.We should take corresponding countermeasures to solve these problems in a timely manner.Under the new conditions,How to cultivate professional network variety show host,how to shape a host who has the charisma and Suitable for programming style,and it could actively guide the social mainstream values.Using Internet technology to build a diversified network variety show,and shape host's good overall image is our problem to be solved.I will to discuss the level about the Language specification of broadcasting and hosting?social worth leading?The host inner and outer qualities of professional image and public image.and try to provide some feasible suggestions about Network host image creation combine with technical characteristics of Internet live platform.