The Study Of "supporting People Being Desecrated" And The Issue Of Public Opinion Orientation

The "helping people been blackmailed" issue had been focused on for years, related reports emerge in endlessly:the "Peng Yu case" in Nanjing, the "Xu Yunhe case" in Tianjing, "Beijing aunts blackmail foreign guy", "the 9.8 Huainan female college student helping granny but been blackmailed", etc. Reports of "helping people but been blackmailed" are attracting public's attention, meanwhile it caused an extensive discussion among the society, why some people tend to link blackmail to helping people? Why there had been a public opinion about "helping people but been blackmailed"? These questions are worth to be thinking about.Before the "Peng Yu case", the social image of "been helped people" has always been pure and clean, worthy of sympathy. But after the "Peng Yu case", the image of "been helped people" had been changed during these ten years, which had been labeled as not afford to help as well as Pence. But when the truth was dug out, which shows that the "been helped people" is innocence, some people kept silent, but some people still don't believe in the truth. This situation and the effects of public opinion about "helping people but been blackmailed" are highly correlated. In recent years, the "helping people but been blackmailed" issue had became a hot spot and iconic theme of the social media reports. The social media's report way about this issue and the tendency has an important influence on the formation of social public opinion. This article selects the reports about "helping people but been blackmailed" via Baidu News as the research object, through content analysis method to study the content characteristics and technique characteristics of the samples. Using subject content, news coverage, emotional tendency, news sources, expressions, rhetorical devices, these six aspects to analysis these samples, had drawn a conclusion that social media report this issue in a bias way. In this article, the way the social media guide the public opinion had been researched from the angle of the Agenda setting and the flame building. Afterwards, the result caused by guidance of public opinion from social media would be summarized.According to the study, reasons of the formation of public opinion about "helping people but been blackmailed" had been came up as the following four main reasons:social media ethics, social public, public opinion itself and objective reality.Aiming at the existing problem of media in the guidance of public opinion, this paper puts forward the improvement method:first of, standing on the principle of the truth; secondly, setting up reasonable issues; thirdly, improving the ability to discover the hot spot as well as analysis ability; meanwhile strengthening the moral construction of social media as well as the control. Only if the blow points had been done, the attitude of social media would become peace and rational once the "helping people but been blackmailed" issue comes out again, change the public opinion gradually, and make the right guidance of public opinion.