On The Local Stations Use The TV As A Whole Package Of Professional Channels To Enhance The Competitiveness Of Their Brands

In the smoke of the domestic media market, the television channel brand marketing strategy has become a TV channel whether the favorable development in the media an important subject. CIS strategy for the success of television channels into the overall package, not just for the media market in terms of strategic significance, more importantly, there is a very strong practical significance. China's TV media, with its current structure, by virtue of its strength and position of CCTV champion of reaching the provincial's channels on its administrative organizational advantage in the context of the national competition for ratings and advertising share, while at the bottom of television media market The provincial and municipal level of local channels, then withstand the pressure of both sides engaged in a difficult trek. In this case, the effective use of television channel as a whole package to improve their market competitiveness has become a major concern to the local media.This study is the professional channels and local stations around the use of television channels as a whole package to enhance its brand competitiveness. From various angles analysis of local TV channels package to Taiwan the status quo, found problems, using scientific means of television marketing, its study and solution.