Study On The Strategies Of College Network Public Opinion Guide In Xinjiang

Along with the fast development of information technology, the Internet is not only changing the way of life of people, but also becoming the important channel and main platform for college students’study, entertainment, communication and suggestion. The hidden open nature of network makes positive online public opinion which is correctly guiding people in colleges and universities. However, the Internet is also riddled with false and negative information which could easily trigger mass online incidents; it’s conducive to the growth of college students and the construction of unity and social stability in Xinjiang. The main research subject of this thesis is the college and university students in Xinjiang. And their active minds are very prone to produce fluctuations, and their online public opinion is critical to maintain stability and harmony of Xinjiang. Therefore, taking internal and external factors of Xinjiang Universities and colleges into consideration, it is committed to studying the present situation and problems of Internet public opinion and proposing effective strategies and approaches.This paper consists of six chapters, the first chapter is the introduction part, this part of thesis research background, research status, research significance and research method. In chapter two, there is a comprehensive introduction about college network public opinion of connotations, contents, features and the theory basis of this paper. The third chapter used questionnaire survey and track observation to analyze the status of Xinjiang college network public opinion, it also demonstrated the guiding countermeasures made by government after "5·22 Event" through case analysis. Chapter four states the prominent problems of Xinjiang college network public opinion and stress the necessity of strengthened guidance. It has formed a matrix through SWOT analyzing which obtained some strategies. The Chapter five explained the guiding approaches of Xinjiang college network public opinion through four aspects which are Xinjiang college network public opinion platform construction, guiding system, team construction and the media literacy training of college and university students. Based on the preceding chapters, there is a conclusion in chapter six which noted the study’s limitations and the key point for further study.