Research On The Network Public Opinion Guidance Strategy Of Colleges And Universities

With the rapid development of science and technology,the popularity of network in colleges and universities,often using the Internet in the daily life study and entertainment,all these caused the university students to have the very strong dependence to the network.College students using the internet can read the news,play games,make friends,chat,go shopping and so on.The network has a full range of changed students' way of life.College students have a strong ability to accept new things,however,they are lack of novelty identification recognition ability.Good and evil people mixed up in the network world.Network can bring convenience to the college students' life,and learning,expand university students' horizon.At the same time,a considerable part of the mainstream value standard,violence and illegal network public opinion to the college students have a negative impacting,also affect their physical and mental health and overall development.The universities and even the whole society can't ignore the reality of the problem that the network public opinion affects on the college students.At the present stage,it has the very vital significance to explore the university network public opinion guidance.This article is divided into five sections,The first chapter is the introduction that briefly introduces the research background and significance,research review,research content and innovation points and research methods;The second chapter summarizes the concept and characteristics of university network public opinion,and expounds the university network public opinion the positive impact and negative impact;The third chapter through the questionnaire survey to the basic situation of the Yunnan several universities students using the Internet,to have a general understanding about some basic information such as the attitude of the network public opinion,participate in the network public opinion,to found and analyze problems;The fourth chapter through visiting the relevant teachers in several universities to survey the basic situation of the network public opinion guidance work,to point out the importance of university network public opinion guidance work,to affirm the achievements ofpublic opinion guidance work in current stage,to found out and analyze the problems.The fifth chapter expounds the target of public opinion guidance,principle,by strengthening the consciousness of politics,a sound system of university network public opinion to guide work,attaches great importance to the ideological guidance,to strengthen the construction of university network public opinion guidance team and outstanding guidance platform,enhance the effectiveness of three aspects of network public opinion guidance to guide the exploration strategy.