Research On Packaging Design Of Zhongyuan Native Products

HeNan Native Products is a microcosm of the Central Plains culture,and its packaging is a platform of the reginal culture which is special and characteristic.In addition to the general function of the packaging,HeNan Native Product’s packaging shoulders the mission of expanding the brand influence,shaping the local image and improving the regional economic.At present,the types of the Zhongyuan native products are various,but its packaging design can not meet the needs of modern aesthetics,because of lacking regional and cultural expression and packaging brand planning.This passage tries to explore the innovative method of promoting the food packaging design of native products on the basis of deep understand and analysis of food packaging,and achieve the innovative packaging design form that combines traditional art with individual style so as to provide basic reference for related research and practice in a way of analyzing the shortcomings of the food packaging design of HeNan Native product and learning from some good examples,which are relevant to it in the aspects of regional material,structure and visual performance.Besides,this passage also take the lineage of regional elements,the manifestation of national culture,brand development trend,setting up "Green Packaging Design" concept further as the development direction.And it conform to the Central Plains native food packaging design trends in the sustainable development so as to make the products enter the high-end market to highlight products,promote sales,establish the Central Plains brand and enhance the local image.