The Application Of Zen Aesthetics In Packaging Design Of "Jingtulian" Vegetarian Products

Chinese economy has been developing the rapidly,catching up many countries to become the second largest economic country.However,the innovative concept of design is far behind that of many other countries.In order to be unique in the world design platform,Chinese design must have unique design theory,design style and design evaluation system,rather than copy the design system of western countries.If Chinese design wants to develop rapidly,it must open up a new way of combining contemporary design with traditional culture.From the perspective of zen buddhism culture,the author studied the contemporary Chinese food packaging design,and analyzed how to learn the wisdom of zen aesthetics,so as to explore innovative ideas for modern food packaging design.This paper is divided into six parts.The first part mainly summarizes the research significance and research status of the subject,namely the research on zen aesthetics and food packaging design,and expounds the main research content and innovation points.The second part mainly summarizes and discusses the theoretical basis of food packaging design and the characteristics of modern food packaging design.The third part expounds the concept of zen buddhism culture and some main characteristics of zen aesthetics,namely the "emptiness",intuitiveness and innovation of zen aesthetics.The fourth part of this paper is the key part of the paper,mainly summarizes the characteristics of modern food packaging design under the influence of zen aesthetics.The green environmental protection and simple "Chinese style" design is the main characteristics of zen aesthetics in the use of food packaging.At the same time,the enlightenment of zen aesthetics to the future food packaging design is summarized.We should adhere to the sustainable development to promote the communication and combination of traditional culture and modern design,so that the future food packaging design will continue to develop,to open up a suitable road for Chinese design.The fifth part is the author through the understanding and study of zen aesthetics,combined with the research of food packaging design,made the noodle packaging design,mainly is the noodle gift box packaging,ordinary packaging,packaging handbag and some extended VI design,in the practice of accumulating experience.growth power head So far,the process of market-oriented reform has made Chinese economy change a lot.However,while China’s economy is growing,economic disparity between regions is enlarged.Different regions have implemented local policies,which do damage to market integration and economic cooperation between regions.Therefore,the state puts forward the integrated regional development.Mid-China’s Rising was directed by this guide line.And it is becoming the state’s strategy.The last part is some reflections on this research,and some personal views on the development of Chinese packaging design,and summarizes some deficiencies in the research,to provide reference for future research.