Study On The Design Of Tea Packaging In Xinyang Mao-tip,Based On The Central Culture

Central Plains culture mainly refers to the middle and lower re-aches of the Yellow River material culture and spiritual culture,ha-s a more prominent root characteristics.The Discovery of Yin Shang Oracle at the end of the 19 th century is the earliest mature writing system of China's discovery era and an important carrier to explore the roots of Traditional Chinese culture,and Xinyang,with "the first overseas Chinese town in the Central Plains" in the 21 st c-entury,first proposed the characteristic cultural term "root pro-cultu-re",which opened the journey of the Central Plains to find the roots.People find "root" is to explore the origin of the spirit,the source of faith,the blood of the cultural phenomenon,tea search "roo-t" is to explore its shape,color and flavor of the roots of cohesion,is to distinguish the roots of other tea.In the face of China's lo-ng-standing "crisis of trust" in tea,for Xinyang hair tip,the origin,picking,production process and a series of processes is the root o-f its high quality.Therefore,from the point of view of "finding ro-ots",the uniqueness of the production skills and product characteris-tics of Xinyang hair tip is amplified,and the use of Oracle modeli-ng as a carrier and expression form conveyed by Xinyang hair tip information is conducive to popularizing the characteristics and tec-hniques of Xinyang hair tip,and at the same time,from the Centr-al Plains cultural "content"(such as artistic achievements,language and literature,religion,history,etc.)The design and thinking mode of the transformation to the "characteristic" dimension of the gener-al Central Plains culture is helpful to broaden the space of the transmission and dissemination of the Central Plains culture.The article takes the tea xinyang hair tip in Yunan area-"Yun an letter" brand as an example,combined with xinyang hair tip characteristics,traditional hand-frying technology-double pot temperature and baking,Oracle modeling,Yunan traditional residential buil-ding color and geographical natural environment characteristics and other elements for a series of packaging design.Specifically through field research,analysis of Xinyang hair tip product characteristic-s and regional culture in the region,looking for from the Central Plains culture-Oracle perspective to design the extension and feasi-bility of tea packaging,through the combination of literature and fi-eld research,case studies and comparative research,market research and systematic research,and other research methods,Analysis of Xinyang hair tip tea packaging design status,for the Central Plains culture-Oracle injection to provide realistic support,combined wi-th tea packaging design at home and abroad research,from the excellent tea packaging for traditional cultural elements and tea differe-ntiation characteristics to extract inspiration,Xinyang hair tip differ-entiation element visualization as "Yunanxin" The focus and charact-eristics of tea packaging design research.In the actual creative pro-cess,to the Central Plains culture as the cornerstone,Xinyang regi-onal space-Yunan as the core of research,Xinyang hair tip tea traditional production process as the landing point,extraction elements of the logo,graphics,color and other aspects of innovation atempt,with the help of "Yunan xin" brand packaging this carrier,The Xinyang hair-sharp tea,which carries the cultural characteristics o-f the Central Plains,enters the public's attention with a distinctive original style.