Research On Brand Professional Construction In Secondary Vocational Schools

As an important part of the vocational education, the development of the secondary vocational schools is a growing concern. Because of an increasingly competitive recruitment market, many schools raised the level of investment into in professional major, in order to increase the variety of subject to attract more students. However, due to the lack of market research and professional orientation, vocational schools face such problems as "blindly following other school curriculum", "convergence" and "short life cycle of majors". Vocational schools are rushing to find out a solution to prevent this phenomenon.As this research demonstrates, the development of the tea industry has grown as well as the demand for talented professional in this area. Society not only expect the standards of the tea professional to be higher, but also assume that talented professional can influence the quality of the vocational education. In recent years, brand major become the selling point of the vocational schools, which can enhance their visibility and competitiveness.This research uses interviews, case analysis, review of compilations of relevant literature, to define vocational schools professional brand concept; by exploring the status of brand major in vocational schools and the basic principles, this article depicts the basic curriculum of brand major in vocational schools; Analyze the development of the tea industry and obtain the development goals of the tea art and marketing subject; finally, use the GVSTV as a sample to analyze through its formulation in personnel training programs, curriculum system construction, teaching staff construction, building materials, construction site Training, to prove than the tea art and tea marketing major of the above school is suitable to become a brand major, including the study of the development of professional and the feasibility of further elaboration of professional brand building is an important means to enhance the competitiveness of vocational schools and social marketing degree.This study will help to deepen the community's awareness of tea and tea marketing major, while enhancing the effectiveness of science and vocational education. The innovation of this study is that it uses, for the time, the brand major standard to evaluate the tea art and marketing subject. This research not only provides a way for the vocational schools to improve their tea subject to reach the major brand level but also provides a reference for other vocational schools in professional development.