Research On The Development Strategy Of XiaMen San Ye Transmission Machinery Co.,LTD

With the rapid development of the national economy, air pollution caused by fog and haze, acid rain, dust and etc. is harmful to people’s health at all times. So our government attaches great importance to environmental protection, the 18 th CPC National Congress put the construction of ecological civilization into the overall layout of the beautiful Chinese five-in-one construction, clear the overall requirements and the target vision of the construction of ecological civilization, add the ecological protection into the local government’s assessment system, make the construction of ecological civilization rises to the height of the national strategy. Environmental protection enterprises attach great importance to the development, application and promotion of environmental protection technology, take the lead in promoting and implementing the technology in the field of electric power,metallurgy, petrochemical and other heavy industry, a number of environmental protection technology such as desulfurization, denitrification and dust suppression rise rapidly to promote the development of environmental protection industry, thus the environmental protection work has made positive progress.Xiamen Three ye Transmission Machinery Co. Ltd(known simply as the Three Ye company) integrating scientific research, design, production, installation, sales and service as one of the high-tech enterprise which engaged in the delivery of bulk material and related equipment. This paper made a detailed analysis on the three Ye company using the PEST analysis method about policy, economy, technology, market environment as well as internal development potential, restricting factors, etc., by means of SWOT matrix analysis comet to the conclusion that the company should adopt the development strategy of SO. And on this basis propose three Ye company’s three developments goals, the short-term goal is to enhance the target, medium-term goals of the development goals, long-term goal of the international strategic objectives.Three Ye companies actively adopt integration, market penetration, internationalization as three major strategies. Integration strategy, the company’s business development strategy to focus on the same industry-related business integration, and actively extend to the ends of the chain; Service enterprises, continuously in the power, metallurgy, chemical and other industries without material power transmission technology applications in areas such as the search for a breakthrough, the company cultivated into a cross-regional, cross-industry large group; market penetration strategy, the use of centralized strategy to continue to consolidate the electricity market, in the metallurgical, chemical and other industries without material power transmission technology applications such as dust to seek new breakthroughs.International strategy, with the implementation of national "one way" strategic concept of the idea, and actively explore the international market, to promote integrated production-oriented environmental services business to the world, the implementation of the internationaldevelopment strategy.In the implementation of the Company’s strategic plan, the Company optimized the enterprise management mode, especially the project management, staff management and after-sale management to enhance the service level; to strengthen the research and development of new products and cooperation, stable thermal power based market; optimize the channels to expand the business and international market, which ultimately achieve the company’s strategic objectives.