Research On Development Strategy Of Guangxi S Technology Company

In the Internet era,with the fast development of science and technology,the intensification of competition pressure in the industry and the increasing uncertainty of business environment,the choice of development strategy of enterprises is very important for the long-term development of enterprises.Guangxi S Technology Co.,Ltd.is a high-tech company specializing in computer system integration,information network security and system operation and maintenance services.After six years of development,although the market share and influence of the company are expanding,its first-mover advantage is gradually weakening,and the problems of development and management are becoming increasingly prominent.S company should seriously consider how to develop its strengths and avoid its weaknesses in the rapidly changing market environment,to formulate development goals and strategies in line with its own actual situation,further enhance its core competitiveness,to help the company get rid of its current predicament,find new business growth points and realize its long-term development.This study firstly uses the theory and knowledge of strategic management,and uses strategic analysis methods and tools to scan the internal and external environment,as well as the company's own resources and capabilities comprehensively.Based on this,SWOT analysis method is used to analyze the opportunities,threats,advantages,and disadvantages of company development.Through SWOT Matrix,various strategic options are fully evaluated,and the basis for formulating the company's future development strategy is provided.Secondly,based on defining the company's development strategy,we should rearrange the thinking of the company's development and further clarify the overall goal of the company's development.To effectively promote the company's continuous development.We should put forward the company's periodic development goals and the development strategy goals of each functional department according to the overall development strategy and goals.Then make a clearer description of the company's goal system.Finally,in order to ensure the realization of the company's development strategy,this study puts forward concrete and effective safeguard measures from the aspects of organization,personnel,system and culture.Through this study,we can further help S company to clarify the key business scope,determine the direction of business development,rationally allocate resources,give full play to the synergistic development of traditional business and future business,and win competitive advantage.At the same time,we can provide some reference value for similar private small and micro enterprises to formulate development strategies.