Research On The Optimization Of The Profit Model Of The Comprehensive Service Of Oriental Fortune Securities

China's securities market has developed for nearly two decades,and the system has been gradually improved,the system has been continuously improved,and the scale has grown step by step.China's securities market already has a considerable scale.Today's securities market has become one of the important parts of the financial market.The securities industry has also become an important industry in China's national economy,and it has played an important role in the development of China's economy.More and more important role.Securities companies are important players in the capital market.The development status and living environment of securities companies will affect the development of the entire capital market.At present,the development of the financial industry is becoming increasingly globalized and diversified.The internal business of the financial industry is infiltrated and intersected,and international capital is participating in cooperation and competition.The development environment of China's securities firms has undergone tremendous changes.The profit model of Chinese securities companies has traditionally been adopted.Its operating income mainly depends on channel business.The market trend determines the income of securities companies.The traditional brokerage business is the main source of income.This "relying on heaven" profit model will eventually be eliminated by the market.Market fluctuations are huge direct risks and it is difficult to survive in the cruel capital market.Therefore,Chinese securities companies should actively explore profit models and business structure transformation,and increase efforts to expand innovative business development,so as to have core competitiveness in the securities market.This article takes Tibet Oriental Fortune Securities Co.,Ltd.(hereinafter referred to as Oriental Fortune Securities)as the research object,and explores the transformation of the profit model of China's securities companies in a simple way.Based on the actual situation of Oriental Fortune Securities Co.,it analyzes its current problems and finally combines its With its own characteristics,it puts forward some rationalized plans,which has laid a good foundation for Oriental Fortune Securities Company to promote the diversification of profit sources and optimize the business structure.