The Evaluation Research On The Third Party Logistics Service Provider In The Cross-Border Electricity Trade Bonded Goods Imported

With the continuous development of economic globalization and the Internet technology, the importance of international trade has become more obvious, of which the cross-border E-commerce has become a dark horse under the current new normal of foreign trade. Approved by the relevant state ministries and commissions that nine cities such asiNingbo, Shanghai, Chongqing, Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Fuzhou and Pingtan as the cross-border E-commerce service experimental units, which marked the cross-border E-commerce trade bonded goods imported of china has entered a rapid development phase.The cross-border logistics has always been the important factor which restricting the development of the whole cross-border E-commerce trade bonded goods industry, although the whole industry is positive to solve the growing problems, but the situation is not ideal, thus, the seller can only sigh "suits own is the best". But the traditional third party logistics service providers are not suitable for the cross-border E-commerce trade bonded goods imported, cross-border electricity suppliers industry characteristics and cross-border electricity suppliers bonded goods import service process is bound to affect the establishment of indicators. this article considers from the perspective of cross-border E-commerce, providing some reference opinions when selecting a third-party logistics service. The concrete research content and research results are as follows:Firstly, establish the evaluation index system. Summarize the commonness of the third party logistics service provider evaluation from general third-party logistics service providers as well as national assessment standard for logistics enterprises, to formulate preliminary rating index system according to the characteristics and service process of the cross-border E-commerce. Modify the preliminary evaluation index system through the industry experienced experts' suggests as well as the experienced relevant personage and get the revised index system. Again through the data collection to verify the validity and reliability of the index and get the final evaluation index system.Secondly, apply the index system into the evaluation Method. In view of the index weight will affect the scientificity and rationality of the whole evaluation model, therefore, this paper uses the combination weighting method based on the game theory, using the analytic hierarchy process in the subjective assignment method, entropy weight method of customer value assignment method, the BP neural network in intelligent assignment method to calculated weight which are combined to get the final weight. Using the advantage of the fuzzy evaluation method to make a quantitative evaluation which is more scientific, reasonable and close to the actual.Finally, verify the scientificalness of the model by real examples. Achieved the evaluation research to the third party logistics service provider of the cross-border E-commerce under the model of the bonded goods import, providing certain evaluation index for cross-border E-commerce selecting the third-party logistics facilitator, meanwhile, setting a certain theoretical basis for the study of cross-border E-commerce logistics, which has a certain theoretical and practical significance consequently.