Research On The Selection Of Export Logistics Modes Of Major Consumer Goods For Small And Medium-Sized Cross-Border E-Commerce

In recent years,China's economy has entered a "new normal",and China's economic and trade has gradually changed from an "importing country" to an "exporting country",especially under the favorable policy of the country's "Belt and Road",which has fully stimulated the vitality of China's import and export trade.The scale of transactions has increased substantially year after year,and export cross-border e-commerce has ushered in a golden development cycle.Small and medium-sized cross-border e-commerce enterprises are the main force of cross-border e-commerce transactions,with the main business of major consumer goods transactions,which has the advantages of large profits,easy customs clearance,and convenient logistics and transportation.However,with the explosive growth of small and medium-sized cross-border e-commerce exports,the industry's development dilemma is gradually recognized by enterprises.As far as the current development status of China's cross-border e-commerce is concerned,the choice of SMEs' cross-border logistics model is the biggest problem.In order to reverse the situation in which small and medium-sized cross-border e-commerce companies have suffered long-term and short-term profit reduction or even bankruptcy due to wrong choice of logistics mode,this paper first analyzes and summarizes the research theories of scholars at home and abroad in recent years,and finds that the current research of scholars is mainly focused on the logistics mode Influencing factors analysis,reverse logistics model selection,retail logistics model selection,domestic B2 C logistics model selection,etc.,did not involve much research on the selection of major consumer goods export logistics models.Then it analyzes and summarizes the market operating environment of domestic small and medium-sized cross-border e-commerce enterprises in recent years,and finds that the costs and expenses incurred by the middle links of the enterprises' operation are the main factors and fundamental reasons that restrict their development.Therefore,it can be seen that the research focused on the choice of export logistics models of major consumer goods for small and medium-sized cross-border e-commerce has certain theoretical and practical significance.This article takes small and medium-sized cross-border e-commerce enterprises as the research object,and uses literature research,field investigation,AHP-FCE analysis and case analysis to analyze and evaluate the advantages and disadvantages of the main consumer goods export logistics model and the internal and external environment of the enterprise.A scientific logistics selection model is proposed.First,sort out the development background of cross-border e-commerce logistics and combine the theoretical research of relevant scholars to put forward the research content,research methods and research framework of this article;second,summarize several logistics models of export cross-border e-commerce,through the comparison of advantages and disadvantages Analyze and determine the index system of logistics mode selection;then,build a logistics selection model based on AHP and verify the model with the case of export cross-border e-commerce company A;finally,the research conclusions and application strategies of this paper are proposed.The conclusion shows that international commercial express is the most suitable logistics mode for company A.However,in order to fully cope with the complex international trade situation,the coordinated operation of multiple logistics models based on international commercial express is the main solution to the current small and medium-sized cross-border e-commerce enterprises An important solution to the plight of consumer goods exports.On this basis,this article also proposes more logistics model application strategies:(1)Small and medium-sized cross-border e-commerce companies should fully understand the company's industrial chain link and correctly select the logistics mode that is suitable for the industrial chain.(2)Small and medium-sized cross-border e-commerce enterprises should fully understand the company's product industry type,and correctly choose the logistics mode that is suitable for the product industry type.