The Dilemma And Breakthrough Of Wechat Publishing Business Model

The social media represented by WeChat has greatly promoted the integration of traditional publishing and new media.With the rapid development of WeChat public platform,the "micro-publishing" mode,represented by WeChat,is changing people's reading habits.In the era of mobile Internet,WeChat publishing allows readers and authors to interact with each other more frequently.In the era of knowledge economy,knowledge is also the trend of payment.Therefore,WeChat publishing commercialization is very likely.This paper mainly investigates the development process of WeChat publishing.With Hu Shi-liang 's model,a case study based on the academic journals of social science,this paper investigates the dilemma of its business model,and makes a reflection on the breakthrough of its business model from the macro level and micro level.The author first makes a brief summary about the connotation and denotation of the publishing concept,and combines the characteristics of WeChat publishing to define the concept of WeChat publishing.Then,it makes a detailed literature review on the research on WeChat publishing and business model.With Hu Shi-liang 's model,a case study based on the academic journals of social science,this paper investigates the dilemma of the business model of WeChat publishing,and then discusses the dilemma of the macro-level and strategic positioning of the legal policy,the content and service,the personnel training,the user management and the micro-level of the profit model.To discuss the breakthrough of WeChat publishing business model in China.I believe that academic journals WeChat publishing is the trend,to study its business model is conducive to journal institutions to grasp the positioning,to provide quality content and services,thus forming academic contention,sharing the spread of new scenes.