After The Restructuring Of The Journal Research Whole Business Model

After30years of reform and opening up, China’s market is slowly journals to market, enterprise development path to industrialization. However, due to the relatively weak industry fundamentals journals, urgent need to enhance the overall strength, since2010, the State Press and Publication Administration started reform newspapers, the media as one of the four journals are able to adapt to a new living environment, whether steady reform is an important issue currently facing the industry journal. At present, China faces major periodicals industry journals as a spiritual contradiction is how to replace the realization of cultural goods market operations, how to find a suitable business model.Firstly, the basic concepts of business model and made elaborate journals. Focus on the definition of the type of business model and business model to do a detailed exposition, let us to have a preliminary understanding of the operating mode. Then also defines the concept of journals and periodicals made to distinguish between species.Followed by the introduction of the significance of industry development status of journals and periodicals industry. Because of China’s planned economy has long been constrained from undertaking becomes shorter periodical industry, small market size, market competition is weak, although a number of brands rarely published. Journal of industries to develop scientific and cultural dissemination of knowledge, improve the people’s spiritual and cultural life; grow publishing capabilities, to contribute to the national economy to promote Chinese culture, to defend our cultural sovereignty.Again, before the restructuring of the operating mode of social science academic journals were analyzed. Single point support profitable, subscription-based sales model, relying on price promotions modes are before restructuring of social science academic journals some of the features. And analyzed before restructuring academic journal Social Problems in operational mode. For example: difficult to balance content and advertising, the idea behind the business model, building brand awareness is weak, etc.Finally, after the restructuring to improve social science academic journals exploring business model. Release strategy journals, periodicals brand strategy, advertising strategy journals and so do the analysis. After the reform and to improve the business model of social science academic journals Suggestions:to enhance the quality of journals and expand the path issue, strengthen brand building, to open up overseas markets, to carry out the group of operators, improve advertising strategies.