Research On The Social Effect And Promotion Strategy Of Network Public Opinion Monitoring

Coupled with the network openness,convenience,low threshold,the quality of information and other characteristics of the empowerment of the new media,therefore,more and more people treat the "network" as a new public domain to begin to surf on line.As a result,the network is a new channel of public opinion become an indisputable fact.The network public opinion monitoring caused by the rapid development of network public opinion and its damage.At present,China's public opinion work is getting into the"blue ocean" model.This article from the perspective of public opinion,communication,the use of qualitative research methods to "social effects" as the main clue through.This paper summarizes the current situation,the reasons,the present situation and the characteristics,the difficulties and the strategies of the network public opinion monitoring social effect promotion at home and abroad with six chapters.The study found that the social effect of the network public opinion monitoring mainly has the following points:it is advantageous to the government decision-making to promote the political democratization,is advantageous to the enterprise to resist the crisis in time to reduce the loss,is advantageous to guides the netide from the front to take preventive action,Governance to build a network power,is conducive to the network environment to promote the social harmony.The study suggests that the promotion of social effects should be improved from the following aspects:First,make full use of the school think tank to establish three-dimensional monitoring mechanism;Second,the use of social assistance to monitor the existing means to monitor the lack of monitoring;Put a group of complex public opinion analysts;Fourth,do a good job of technical development work to update the relevant technology products;Finally,to build a complete public opinion monitoring mechanism to achieve accurate monitoring.Of course,the narrow profile of the value position has become one of the biggest shortcomings of this study,this article too much to enlarge its positive effect,while ignoring the adverse effects.Network public opinion monitoring as a social device,how to balance the relationship between good and private,personal basic rights of the scope of protection and so on should be our thought.