Research On Public Opinion Transmission And Control Strategy Of Social Network

As is known to all, since entering the new century, the Internet changing our lives,it makes our life more convenient and more quickly. Especially represented by weibo,We Chat social network as a new thing, has become the Internet public opinion, which can reflect the public opinion important channel. But at the same time, also because of social network, presents the transmission speed, wide area of influence and focus more, for some negative information(such as false information, such as Internet rumors) spread provides favorable conditions, in certain cases, it will not only bring many unstable factors to the society, also will weaken the government credibility, and thus influence government decision-making, reduce the social mainstream values of social identity. Should be in this situation, this article carried on the thorough research on the social network public opinion spread. Public opinion and social network communication research has the important theoretical and practical significance is a new subject, it not only has important theoretical significance for public opinion transmission mechanism, and to control the spread of the negative public opinion, and also to the peace and harmony of the whole society has important practical significance.This paper user the method of literature analysis combined with statistical investigation, by collecting a large number of domestic and foreign relevant social network in the related literature about the spread of network public opinion analysis,to grasp the academic frontier in the field of the research results and methods of dynamic and other experts, at the same time also by collecting such as "China’s Internet development condition of CNNIC some official statistics, investigation and mathematical statistics on the data analysis to elaborate our country social network public opinion spread it on the one hand, the present situation and existing problems.Secondly, this article from beginning to end all through the comparative analysis method, based on the analysis of social network in the process of public opinion transmission phase, public opinion evolution of different stages model comparison and contrast, also research on the factors affecting social network public opinion transmission are analyzed in comparison. Finally also user system dynamics, the social network public opinion spread the simulation for this system.Through the social network public opinion transmission system simulation are:network culture, the influence of opinion leaders, and public opinion propaganda degrees of the sensitivity of the event, the network media activity and the government credibility and government service quality in the different degree of social network public opinion dissemination and diffusion has a certain influence. Among them, the netizen maturity, the influence of opinion leaders and the government credibility and government service quality and negatively correlated with social network public opinion diffusion degree; And the sensitivity of the public opinion events, network media activity and social network public opinion diffusion degree were positively correlated.According to the simulation for a series of related conclusions about social network public opinion spread, and on the basis of the related conclusion proposed can effectively control right guidance method of social network public opinion and the suggestion, through this research, not only can be timely grasp the public opinion,to make scientific and democratic decision-making to provide favorable conditions,also can better and faster to relieve social conflicts, dredge the public crisis, to ensure the stability of the country.