Research On The Production And Broadcasting Strategies And Audience Satisfaction Of Webcast

With the rapid development and maturity of variety shows in our country,it has become an important choice for most audiences to enjoy leisure and entertainment.However,as the present traditional variety shows meet obstacles in its creativeness of production,the phenomenon of homogeneity is becoming more and more serious.In recent years,the webcast platform has suddenly emerged,and it has its own social,interactive,real-time and extremely strong sense of audience participation,which all have brought a new platform for the innovation of variety shows in our country.The production team of variety shows and the webcast platform cooperate with each other.,so the webcast platform webcast variety shows emerged as the times require.Webcast variety shows with various broadcasting ways and the diversified live broadcast content are widely praised in the society,and also set off a new viewing upsurge.The paper takes "webcast variety show" as the research object,using the Temptation of Dinner(season 1)and the 1.3 billion Decibels as the research text,tries to show and explore the innovation of webcast variety show in program production and audience-satisfaction.The paper is composed of five chapters.Chapter 1 is the conclusion.The introduction part,introduces the origin of the research,the significance of the research,the summary of relevant research results and the research methods.Chapter 2 reviews the reasons for the rise and development of webcast variety shows,then it reviews the types and characteristics of webcast variety shows.The third chapter focuses on the analysis of the production and broadcasting strategies of web broadcast variety shows.This is one of the focuses of this article.This chapter consists of two parts: First,through the changes in program form,program content,and value orientation of the network live variety entertainment program,the innovativeness of the program production and broadcasting strategy will be demonstrated.Second,the Internetbroadcast variety shows are The choice of cooperation platform is also very cautious.Chapter 4th mainly analyzes the behavior of webcast variety shows to meet the needs of the audience,which is another focus of the paper.The purpose of Chapter 4 is to explore how webcast variety shows meet the needs of the audience to the greatest extent,taking the experiential paradigm audience ideas as theoretical basis.Chapter 5points out the existing shortcomings of webcast variety shows,and puts forward personal views of the development of webcast variety shows.The conclusion part is a summary of the full text.At present,the webcast variety show has written an unique stroke on its development path,which not only plays a good role in the innovation and development of variety show production and broadcasting,but also helps the show itself to win more attention by its distinct audience-centered view of communication.We believe that under the active and effective guidance,webcast variety shows will be better.