Study On The Transformation And Upgrading Of The Newspaper Network Integration Of The New Legal System

With the development and popularization of Internet,great changes have taken place in media ecology.Based on the Internet technology innovation,with the Internet platform of new media came into being,its development trend is not to be underestimated.It is noteworthy that the rise of new media has a great impact on the living environment of traditional media,especially the press media.In recent years,the ecological environment has been greatly impact the media new media,encountered the bottleneck of development,encountered various problems,specifically in the circulation decline,shrinking volume of advertising discourse,erode etc.Newspapers and magazines to continue to survive and develop,the old and new media convergence is the way out.This article from the traditional media and new media integration in the perspective of theory and practice,the traditional media and new media made a comparison of advantages and disadvantages,but also on the fusion of two ways,and the necessity and other aspects are also analyzed.In recent years,the development of new and old media integration has become the strategic layout of major media.This paper selects the case of "New Legal Daily",under the Jiangxi daily group,is the only one on the Gan Po daily life comprehensive legal system.In the integration of the new and old media,but also to do the relevant layout,the current legal system to build a new newspaper Jiangxi legal network,the new legal report official WeChat,micro-blog and other new media brands and influence.In this paper,journalism,economics and marketing theory as a support,using literature survey method,empirical research method,interdisciplinary research method and so on newspaper network integration "New Legal Daily" is analyzed comprehensively and in depth."Legal Daily" newspaper network integration of new media is to adapt to the ecological environment,in the face of the rapid development of new media,the Internet technology and the impact of competition in various media,the "Legal Daily" must be innovative,but also the external causes newspaper network integration;expand audiences,optimize the cooperation of customer service,brand influence.Is the intrinsic motivation of new "Legal Daily" newspaper network integration.The external and internal reasons spur the integration of traditional media and new media.The new legal newspaper in the preliminary report network integration,has achieved some success,the site,WeChat,micro-blog and other industries in the industry to form a certain influence,the new legal newspaper brand has been consolidated and improved.However,there are many problems such as: "the network convergence" mechanism is not clear,"the network convergence" department did not mention the status,content of the products lack enough to attract interest,"the newspaper network integration technology is not mature,the new media business model did not take place,compound talent lack of new media.This paper focuses on the research and analysis of the necessity of the transformation and development of the new legal newspaper reported network integration and the countermeasures.In this paper,I combined with the working practice,newspaper network integration research "New Legal Daily",the hope can for the background of the integration of old and new media under the new "Legal Daily" and similar media,provide ideas and ways for reference.