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Research On The Chinese Medical Drama's Content Under The Perspective Of Health Communication

Posted on:2018-07-09Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2348330566956785Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
The medical drama Xin Shu which with the theme of health care has been popular and make the C hinese medical drama to be hot in 2012.Actually for a TV series type,medical drama has on show in the United States,Britain,Japan,Hong Kong and other regions for a long time,and have a lot of the audience.Not only maximize describe the reality in medical,but also should spread the correct,scientific and rigorous medical knowledge,and reflect the human nature and social problems is the requirement of a successful medical drama.Moreover,through the details of height reduction,rare disease treatment,using professional rigorous professional medical terms to spread the correct medical knowledge to audience.The spread of health communication and the TV's educational function is corresponding to each other.Therefore,under the perspective of health communication to study the Chinese medical drama's content is extremely valuable.Based on three research dimensions(professional knowledge and medical spirit,the doctor-patient relationship as a representative of interpersonal relationship,provide special issue),this thesis analysis the content in quantitative of the three C hinese medical drama Xin Shu,Obstetrician and OB.GYNS2 and get the conclusion that the content of health communication is single,the characteristics is fuzzy and professional level is low in Chinese medical drama.Through the survey China medical drama audience demand survey and communication effect and in the perspective of health communication of three dimensions,found that C hinese medical drama at the terms of balance of professionalism and entertaining,correct and objective health communication have problem.With in-depth interviews,from the perspective of professional people and the mirrored crowd,deeply analyzes the existing problems and possible reasons.So that we need to face up that spread of health and medical culture is a n advantage in medical drama as a process of health communication as well as the essence.And let C hinese medical drama to be a mature medical drama types in our society.
Keywords/Search Tags:health communication, C hinese medical drama, content analysis, audience analysis
PDF Full Text Request
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